Free Link Intersect Tool
Find the sites that link to your competitors but not to you. They have already shown they'll link to someone in your space — which makes them the best outreach list you can build.
Why this list beats a scraped prospect list
Cold outreach fails mostly because the recipient has no reason to care. A site that already links to three tools in your category has demonstrated two things: it publishes this kind of link, and someone there maintains the page. That is a completely different conversation from emailing a stranger.
The Links to column is the signal to sort by. One match could be coincidence. Four matches means a roundup post — and roundups get updated.
What to do with the list
- Open the highest-match sites and find the page that links to your competitors
- Check what earns a place on it — a free tool, a data study, a genuine feature
- Make sure you actually qualify, then write to the person who maintains the page
Ten well-chosen emails beat a thousand generic ones, and this list is how you choose them.
How to pick the right competitors
The quality of this report is decided entirely by which domains you type in. Use search competitors, not business competitors — the sites already ranking for the phrases you want, even if they never take a customer from you. A trade magazine or a review blog is often a far better input than your closest rival, because it attracts exactly the kind of editorial links you are trying to earn.
Three to five competitors is the sweet spot. With one, everything they have looks like an opportunity and the list is mostly noise. With ten, only the largest general sites overlap and you end up with newspapers you will never get into. Keep them at roughly your own size — a site ten times bigger has links you cannot realistically win.
Reading the overlap
Sort by how many of your competitors a domain links to. A site linking to one of them may just be a coincidence. A site linking to three or more has effectively declared it covers your topic and links out about it — those are the rows worth your time. Then filter what is left: skip directories and paid-link farms, keep pages where a human clearly chose to link.
Turning the list into links
- Open the linking page first. How they linked to your competitor tells you what to offer — a roundup wants an entry, a tutorial wants a better source, a broken link wants a replacement.
- Lead with the gap. “You link to X and Y for this — here is the part neither of them covers” lands far better than a generic pitch.
- Have the asset ready. Original data, a free tool or a genuinely better explanation. Outreach without something to link to is just asking for a favour.
- Ten good emails beat a thousand generic ones. This list exists so you can choose those ten.
Frequently asked questions
What is a link intersect?
It finds sites linking to your competitors but not you — the highest-hit-rate outreach targets. Why referring domains matter →
Why target competitors' link sources?
A site linking to several competitors has proven it links out on your topic — a pitch lands far more often than cold outreach.
Is it free?
Yes — free, no account. New to this? Start with backlinks →