The Seoluma SEO blog
Practical, no-fluff guides — organised by niche and by discipline. Written from real campaigns and backed by our index of 118 million domains, not recycled advice.
Winning international patients for clinics and hospitals.
Healthcare & Doctor SEORanking practices, doctors and clinics in a YMYL niche.
E-commerce SEOProduct and category pages that actually rank.
Local SEOShowing up in your city, on the map and in search.
Technical SEOThe crawl, index and speed work that unblocks rankings.
Link BuildingEarning authority the way the data says actually works.
A practical playbook for ranking a medical-travel site across languages and countries — trust signals, hreflang, and the link reality of a YMYL niche.
How healthcare sites earn trust with Google in a Your-Money-Your-Life niche — E-E-A-T, structured data, and the pages that convert patients.
Category pages are your biggest SEO asset and most stores waste them. Architecture, thin-content fixes, and internal linking that compounds.
The three things local ranking really depends on — proximity, prominence and relevance — and how to move each one without wasting budget.
Not a 200-item audit — the handful of crawl, index and speed issues that actually change positions, in priority order.
We measured 118M domains: more referring domains does not mean more authority. Here is what the data says to do instead.