Generative AI Performance Reports in Search Console – What SEO Practitioners Need to Know

Google has completed the worldwide rollout of generative AI performance reports in Search Console, though some properties may still not have access yet.

what are the generative ai performance reports in search console

The reports list impressions that your pages receive from AI Overviews, AI Mode, and generative AI features in Discover, broken down by page, country, date, and for Search also by device. They do not include click data as of the publication date.

when will the reports be available for all sites

Google announced that the rollout is finished. As of August 31 2026 the insights have been rolled out to all websites worldwide. The help pages still note that access may be pending for some properties, but the official statement confirms completion.
A note added to the Search Central blog post that introduced the reports reads: “As of August 31 2026, we’ve rolled out these insights to all websites worldwide.” A footnote on Google’s June announcement post covers both the rollout and the note.

do the reports show click data

No. The current version of both the Search and Discover AI reports only surface impression counts; click‑through numbers are not reported.

how can i opt out of the generative ai features for my site

The opt‑out is the “Search generative AI control,” a property‑specific toggle found under Settings in Search Console. Turning it on excludes your site’s links and content from the three AI surfaces that the reports track.

does opting out affect my ranking or ai training

Google states the control is not used as a ranking signal elsewhere in Search and it has no impact on AI training, which is governed by a separate Google‑Extended control.

why might my site not see a report yet

Help pages note that the rollout is still in progress for some properties, and Google has said sites with insufficient AI impressions may not generate a report. If your site receives few AI‑related impressions, the report will remain hidden until thresholds are met.

what is the timeline for page‑level controls and compliance reporting

The CMA requires Google to deliver page‑level controls for generative AI features by March 2027 and to publish compliance updates every six months during the first year after implementation.

If my site hasn't yet received the generative AI performance report in Search Console, does that mean I'm missing important data, and should I be concerned?

Because the reports appear only when a site accrues enough AI impressions, the absence of a report does not necessarily indicate a data loss; it simply reflects that the site has not yet met the impression threshold. You should monitor overall AI impression trends and, if they remain low, consider whether your content aligns with the types of queries that trigger AI Overviews.

Will opting out of the generative AI features affect my organic rankings or visibility in standard search results?

Since Google explicitly says the opt‑out setting is not a ranking signal, disabling AI exposure should not change your position in traditional search results. The only effect is the removal of AI‑related traffic and impressions; standard organic visibility remains governed by the usual ranking factors.

Since the reports only show impressions and not clicks, can I still rely on those numbers to gauge the impact of AI Overviews on my traffic?

Impression counts reveal where and how often your pages appear in AI features, which is useful for spotting exposure opportunities. However, without click data you cannot directly assess conversion or engagement. Use impressions as a high‑level indicator and supplement them with other analytics (e.g., overall traffic trends) to infer impact.

What actions should I take now that the global opt‑out control is available, especially if I want to exclude my site from AI features without harming my overall SEO performance?

First, verify the toggle’s location in Settings and enable it if you prefer not to appear in AI Overviews. Because the control does not affect ranking or AI training, you can safely opt out without risking organic performance. After opting out, continue to track standard Search Console metrics and overall traffic to ensure that the loss of AI impressions does not create a noticeable dip in overall visits. If you later decide AI exposure is valuable, you can simply turn the control off.