Google Merchant Center AI Performance Insights – What You Need to Know

Google has expanded AI performance insights to five English‑language markets, meaning merchants in those countries can now see how their brands appear in conversational shopping queries.

Which countries can use the Google Merchant Center AI performance insights?

The insights are currently available for Merchant Center accounts in Australia, Canada, India, New Zealand, and the United States. Google’s updated help document lists these five countries as supported.

Is the AI performance insights report only available in English?

Yes, the report is limited to English‑language queries. The help article explicitly states that the insights are “currently available for English‑language queries” for the supported accounts.

What information does the AI performance insights report provide?

The report shows how your brand is discovered across Google’s generative AI ecosystem, highlighting performance for conversational queries with shopping intent on AI Mode and AI Overviews. It also lets you evaluate visibility across shopping stages and view trends to help optimize product data.

When did Google start rolling out the AI performance reports?

Google began rolling out the AI performance reports in July, initially to United States‑based merchants. The rollout started with U.S. accounts before expanding to other markets.

Has the AI performance insights feature expanded beyond the United States?

Yes, the feature is now available to merchants in Australia, Canada, India, and New Zealand as well as the United States. Google announced the expansion after the initial U.S. launch.

Where can I find the updated help document for AI performance insights?

Google updated the help document to list the supported countries and language restrictions. Reviewing the updated help document will show the latest country list and language details.

What did the help document say before the update?

Before the recent update, the help document indicated that the AI performance insights were live only for the United States and would be expanded to more countries in the coming months. Google also made numerous changes to the help document as part of this update.

Am I eligible for the AI performance insights if my Merchant Center account is based outside the United States, Australia, Canada, India, or New Zealand?

Eligibility is limited to the five listed countries; if your account is based elsewhere, you would not see the AI performance insights until Google adds additional regions. Check the help center periodically for future expansions.

Since the insights are only available for English‑language queries, will my non‑English product listings be excluded from the AI performance report?

The source states that the insights are limited to English‑language queries, but it does not specify whether non‑English product listings are excluded from the report.

For ongoing discussion, see the forum thread on X (formerly Twitter) where merchants share experiences with the AI performance insights.