Keyword Research
Finding the terms real people search — and which you can actually rank for.
Keyword research answers two questions: what do people actually type, and which of those terms can you realistically rank for. Most tools are good at the first and vague about the second — which is why so much effort goes into keywords a site has no chance on.
Start from intent, not volume. A term with 200 searches and clear buying intent beats one with 10,000 informational searches for almost every business. Group terms into clusters, one page per cluster, so you are not splitting your own authority across near-identical pages.
Then check honestly whether you can compete: look at the authority of the sites already ranking, not just a difficulty score. If page one is all established brands, the long tail is where you start — and where compounding traffic actually begins.
Keyword Research guides
Etsy SEO lives and dies on the words in your titles and tags. How to find real buyer-intent keywords for your listings, with volume and a free workflow.
Shopify gives you the store; keywords decide whether Google sends traffic. How to research buyer-intent keywords for product and collection pages.
The fastest traffic wins come from keywords with real demand and weak competition. How to find them systematically: volume, intent and rival authority.
You don't need a paid subscription to find the terms people search. A complete free workflow: from seed ideas to real volume to a rankable list.
Long-tail keywords have less volume but far less competition and sharper intent — which is why they're the smartest first target. How to find them.
Frequently asked questions
Where does search volume data come from?
Google Keyword Planner is the primary source; most tools resell or model on top of it. Our volumes come from Planner directly, which is why some long-tail terms show no data — Google simply does not report them.
Should I target high-volume keywords?
Not at first. High volume usually means high competition and mixed intent. A cluster of specific, lower-volume terms with clear intent will produce revenue far sooner and builds the authority you need for bigger terms later.
What is keyword cannibalisation?
Two or more of your own pages targeting the same term, so they compete with each other and split the signals. The fix is usually to merge them into one stronger page and redirect the weaker URL.