Blog · Social & Video SEO

Social & Video SEO

Ranking on YouTube, TikTok and Instagram — where search is moving.

YouTube SEO: How to Rank Videos on the World's #2 Search Engine

YouTube is a search engine, and its videos rank in Google too. How to research video keywords, optimise titles, tags and descriptions, and earn the signals that lift rankings.

10 min read

TikTok SEO: Getting Found in TikTok Search and Google

TikTok is now a search engine for a generation, and its clips surface in Google. How captions, on-screen text, keywords and audio drive discovery — a practical TikTok SEO guide.

8 min read

Social Search Optimization: SEO for a Multi-Platform Search World

Search is no longer just Google. People search on YouTube, TikTok, Instagram and Google all at once — and Google now indexes social. How to optimise for the whole search surface.

9 min read